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Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.

Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing.

Request for an advertisement coming directly from a users browser, as recorded by the ad server.

Web server that stores and delivers online advertising to visitors at a Web site.

Company or other organisation purchasing commercial airtime on television for promotional purposes.

An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.

Server initiated requests proceed from the publishers Web content server, while client-initiated proceed from the users browser.

Recommended procedures for ad counting differ in either case.

The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia Anytime, anywhere at very high speeds. Percentage of homes out of the approached sample that is successfully recruited, installed and participates in the peoplemeter panel.

An organisation representing the interests of advertising agencies in the US. In the case of addresses taken from an establishment or other survey, the acceptance/installation rate is calculated by multiplying the acceptance/installation rate from the approached sample (or "recruitment pool") by the response rate to the survey from which the addresses were taken.

Volume of advertising to which viewers are exposed.

In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.

The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.

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